Sunday, April 19, 2009

Why isn't the brain green?

1. undervalue promised future outcomes
2. have a “finite pool of worry,” which means we’re unable to maintain our fear of climate change when a different problem — a plunging stock market, a personal emergency — comes along.

More issues on the scientific side:

3. tussle between the subjects’ analytical and emotional methods of risk assessment
4. Gap between scientific research and end users

More from NYT

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