
Ecosystem Service Valuation (ESV) is much more than putting price tags on the environment. Monetary (e.g. contingent valuation) or multicriteria valuation is just means. The ultimate goal (end) for ESV is to make trade-off-decisions transparent. When talking about trade-offs, we first think about those between environmental conservation and economic development. But trade-off among different categories of ecosystem services is also unavoidable (as shown in the four MA scenarios, figure from
Rodriguez et al. 2006).
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