From weathercocks to signposts

This recent WWF-UK report pushed for a radical approach of changing people by influencing their core values. To use Al Gore's word, "Don't just change the bulb; change the law."

They are certainly optimistic compared to those who thinks it is futile to change human behavior.

HT: Brain Czech via Resource-Econ list serve.

Update: here is a brief from WorldChanging.

Update: Citizen Renaissance is something the authors came up with.