Wednesday, January 6, 2010

The effect of movies on risk perception

"...They (movies) were found to produce no average effects on perceived risks in spite of large mood effects and being perceived as credible. We found, however, evidence of idiosyncratic effects of the movies, that is, people reacted immediately after the movies with enhanced or diminished risk beliefs. These reactions had faded after 10 days. (Risk Analysis)."

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