An article in American Scientist, talking about the problems and solutions when popularizing science. "An ideal process for the popularization of statistical analysis includes many steps and is far from linear. One example of what such a process might look like is shown above. The popularizer carefully interviews primary researchers, or writes thoughtfully about his or her own work; seeks out and questions authoritative secondary sources; circles back to clarify points with the original researchers; ponders the evidence; crafts a story; works both alone and with a trustworthy editor to revise and shape the piece; and only then delivers it to the public. The process changes dynamically in response to discoveries the popularizer makes, new questions he or she uncovers, and complications that pop up along the way."
HT: David Stern