Sunday, September 11, 2011

Visualizing Uncertainty About the Future

A review in the recent Science and and here are some of the key points:

1. "The most suitable choice of visualization to illustrate uncertainty depends closely on the objectives of the presenter, the context of the communication, and the audience."
2. "When designing a communication, the desired outcome must be considered from the start."  The graphical designs will be different for the purpose of informing vs. persuading/nudging.
3.  Risk communication is still more art than science.
4. "Deeper uncertainties do not readily translate into perhaps the greatest challenge is to make a visualization that is attractive and informative, and yet conveys its own contingency and limitations."

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