Monday, May 7, 2012

The center-stage effect: Preferring the One in the Middle

A couple of papers in consumer psychology literature (here and here) has tested the center-stage effect..  When presented with a line of five pictures, people preferred pictures in the centre rather than at either end. This applies when the line of pictures was arranged horizontally or vertically (here is the story in plain English). 

This is not that surprising but it has lots of implications...

HT: Freakonomics

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