Monday, July 16, 2012

Network interentions

A review in the recent Science, explaining four different strategies for network interventions, the process of using social network data to accelerate behavior change or improve organizational performance, including:

"(i) identifying individuals (called “nodes” within the network) who are selected on the basis of some network property; (ii) segmentation, in which the intervention is directed toward groups of people; (iii) induction, in which excitation of the network occurs such that novel interactions between people (links in the network) are activated; and (iv) alteration, interventions that change the network."

The first three assume networks are static, which is a conventional view of SNA, as I learned in a recent conference on social science methodology.

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