All we have to do is...

I am reading literature in risk analysis, and this is Fischhoff on risk communication.

"Communication is like an insurance policy. It is a fixed cost that can prevent larger damage."

In the same paper he also talked about developmental stages of a scientist/risk analyst in risk management.

All we have to do is...

•

…get the numbers right.

…tell them the numbers.

…explain what we mean by the numbers.

…show them that they’ve accepted similar risks in the past.

…show them that it’s a good deal for them.

…treat them nice.

…make them partners.

…all of the above

This is the best way to summarize scientists' role in a decision making process that I have seen so far and it does not only applies to risk analysis for sure.

Reference:

Fischhoff, B. (1995). "Risk Perception and Communication Unplugged - 20 Years of Process." Risk Analysis 15(2): 137-145.